TEST - LinkedIn Is Quietly Killing Video Reach, and the Data Proves It
Despite LinkedIn's aggressive push into short-form video after a 36% viewership surge in 2024, the data tells a completely different story.
Industry News
The moves, launches, and market shifts enterprise leaders are tracking.
TEST - What Is Owned Media, and Why Is It the Only Channel That Compounds
Channels that B2B brands built their growth on are collapsing, and the companies responding by becoming publishers are the ones pulling ahead.
TEST - The AI Search Manifesto: Why Every Company Needs to Become a Publisher or Disappear From the Conversation
The brands that publish will be found. The brands that do not will be described by someone else, or not described at all. This is the complete case, backed by every data point we could find.
TEST - 56% of B2B Marketers Can't Prove Content ROI. The Industry Kept Spending Anyway. That's Over.
For a decade, traffic volume gave content marketers cover. Budgets grew, headcount grew, and nobody had to answer the ROI question with any real precision.
