Executive perspective, organizational design, and the leaders navigating enterprise change.
B2B content distribution has become an arbitrage industry where someone takes a margin at every layer, and most marketers cannot audit where their dollars actually land.
We have been saying it for months: the way people find information is changing, and the companies best built to win are the ones that publish like media companies.
Every platform shift produces a wave of new job titles. The Marketing Engineer is one worth taking seriously, which is exactly why the org change has to come before the hire.
Zoom's CMO assembled a cross-functional war room to control how AI describes the company. The data behind that decision applies to every brand reading this.
